Simpleem

Simpleem is an engagement management service founded by Russians, which, according to developers, increases business efficiency by translating all non-verbal indicators into qualitative and quantitative metrics. During the online conference , Simpleem AEI technology  analyzes the emotions and attention of participants in real time and provides advice to the speaker on improving participant engagement. The service outputs analytics, data and infographics after the conference so that the company can further analyze the process and increase its efficiency.

History

2021: Attracting $200,000 investment

In early August 2021, it became known about the investment of $200 thousand in Simpleem. The investment office of Sergei Dashkov JointJourney invested in the Russian startup. The transaction took place in the format of SAFE (Simple Agreement for Future Equity, agreement on future capital) without changes and additions.

According to TAdviser in Simpleem, the startup will spend the funds raised to finalize the technological core and IT infrastructure, launch new products, as well as to prepare and test launch solutions in the American market.

The service founded by Russians for the analysis of emotions and attention Simpleem attracted $200 thousand.

Simpleem's immediate plans are as follows: forming a product line for online education and HRM and preparing (including legal) for bringing products to the US market. In the long term, it is planned to create a comprehensive engagement management service for segments operating online and scale in the global market.

Engagement management is the process of monitoring/analyzing emotional, intellectual and behavioral parameters and making decisions about motivation strategy and improving efficiency based on the obtained data.

By August 2021, the majority of Simpleem customers are in Russia, while the company notes orders from abroad. To enter foreign markets, it is necessary to adapt and package the product for the target market, so part of the investment will be directed specifically to these purposes, Simpleem added.