Salesforce+

2021: Launch of an online cinema for TV shows and business videos

In early August 2021, Salesforce announced the Salesforce + online cinema with series and videos available in real time and on demand for all industries and business areas.

Salesforce + includes live broadcasts, original series, podcasts and other programs. The main content was developed and produced by Salesforce Studios, which specially expanded its team of writers, editors, directors and producers to include new original programs in the line.

Salesforce launches online cinema for TV shows and business videos

The weekly Leading Through Change program was launched in March 2020 and focuses on measures by which business leaders cope with the problems of the pandemic. The Connections program talks with innovative marketers from companies such as IBM, Levi's and GoFundMe to learn about new approaches to working with audiences. In The Infection Point program, leading brand executives share their personal stories and tell what affects their leadership style. In addition, the series "Boss Talks," dedicated to career advice and organized by Salesforce's chief charity director Ebony Beckwith, will be available on Salesforce +.

Over the past 18 months, we have had to rethink how to succeed in the new digital world. We decided to redirect our efforts towards digitalization and introduce new, current and original content, "said Sarah Franklin, President and Marketing Director of Salesforce. "We are not stuck in the past, on the contrary, we are creating a future right now. Like Disney, Netflix and Peloton, which developed streaming video services for consumers, Salesforce introduces a new affordable business media platform that builds trust with customers and allows you to join the business community.[1]

Notes