Messi Lionel (Lionel Messi)

Messi Lionel (Lionel Messi)

Biography

2021

Cost of Instagram ads $1.78 million

Receiving part of the salary in cryptocurrency

In early August 2021, information appeared that football star Lionel Messi in his new club Paris Saint-Germain (PSG) will receive part of the salary in cryptocurrency.

In August 2021, the 34-year-old moved from Barcelona to PSG. Qatar-owned Paris Saint-Germain confirmed a significant number of cryptocurrency tokens for fans in the football star's package, but did not disclose their exact number, but according to independent sources, the amount ranged from €25 million to €30 million.

Trade in confirmed PSG shares soared when rumours emerged of Messi's move to the club, with the club's token up more than 130% five days after speculation began.

Familiar with the issue, said that the sales of the token amounted to €30 million, while the club received at least €15 million. Socios.com, which provides tokens for the club, also confirmed that PSG are already receiving revenue from the Messi deal.

We were able to attract a new global audience by creating a significant digital revenue stream, "said PSG Director of Partnerships Mark Armstrong.

Lionel Messi said it was the most difficult moment of his career to leave Barcelona, which he has featured in for more than 20 years. He even offered a 50% pay cut to try to stay. On August 8, 2021, Messi's farewell press conference was held at the Camp Nou stadium in Barcelona, ​ ​ at which the Argentine could not hold back his tears.

In the last few days I've been thinking about what I'll tell you, but honestly I couldn't think of anything. I am very upset, as I am now. I was convinced we would stay with the club that is our home..., "Lionel Messi said.

Messi is expected to continue to boost PSG's revenues as his contract runs until 2023 with the option of a third-year extension.^[1]

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