Sonos became the official sound partner of the Liverpool football club

2021: Agreement to create sound effects at Anfield Stadium

On August 16, 2021, Sonos announced the conclusion of an agreement with Liverpool FC, under which Sonos became the club's official sound partner.

The company will create sound effects at the Enfield home stadium, focusing on indoor recreation rooms and player areas, as well as the AXA training base.

Sound has always been an important component of sporting events. He inhales energy at every minute of the game through the music that athletes listen to before the match, as well as through singing fans in the stands or the voice of a broadcast commentator, "said Pete Pedersen, vice president of marketing at Sonos. We found a team and fans who share our passion for sound. Thanks to the special atmosphere at Anfield and the city's deep musical heritage, Liverpool Football Club has become an ideal choice.

Thanks to close cooperation with the official fan community of the Liverpool club, Sonos will be able to transfer fans from around the globe to the team's home stadium, creating a special atmosphere with the help of Sonos home cinemas.

Liverpool FC and Sonos share a great passion for soundtracking events, and Anfield is a special place for the fan community, "said Matt Scammell, commercial director of Liverpool Football Club. - We are glad that this season every fan will be able to hear how our stadium sounds. It wouldn't have been possible without Sonos.