PSV (football club)

History

2021: Start using cryptocurrency

In mid-August 2021, the Dutch top-level football club PSV Eindhoven entered into a partnership deal with the local cryptocurrency trading platform Anycoin Direct, which will pay the club an undisclosed amount of bitcoins as part of a new sponsorship deal.

According to the official statement, Anycoin Direct will remain the official partner of the PSV football club until 2023 in order to increase awareness of cryptocurrencies throughout Europe.

Using cryptoplatform services, PSV will be able to receive the entire amount of sponsorship in bitcoins, which will make it the first major football club in the EU to receive sponsorship in cryptocurrency. According to the local publication Eindhovens Dagblad, the transaction amount is about $480 thousand per year.

For the first time, the sponsor of the European football club PSV will pay him in cryptocurrency

The opportunities and the future that the cryptocurrency world offers are very promising. As a club in the heart of the Brainport region, we are constantly trying to innovate and electronic cryptocurrency fits well into our strategy, "said PSV Commercial Director France Janssen.

Earlier this year in April 2020, PSV experimented with non-playable tokens (NFT), auctioning a digital version of the 1988 European Cup final, which he won against Benfica. In addition, an official certificate signed by player Hans van Breukelen, a goalkeeper who played as part of the championship team, was attached to the NFT.

Of all the use options that cryptocurrencies offer, football clubs bet on fans' tokens. One of the last federations to take part in this interesting experiment was Arsenal and Manchester City football clubs, both in partnership with the platform to attract Socios fans. The main goal was to enable its fans around the world to participate in club decisions through online surveys and improve fan engagement in general.^[1]

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