Yota Shelf

Main article: E-commerce

2021: Launch Sales EcoBox

On August 19, 2021, Yota announced the launch of its first product as part of the Yota Polka project - EcoBox. According to company representatives, EcoBox are devices for the safe sterilization of things that destroy up to 98.1% of microbes without harm to health and the environment.

EcoBox

At trade Yota points, you can purchase four types of devices:

• EcoBox 2.0 for 2690 rubles,
• EcoBoxGo for 2590 rubles,
• EcoBoxLite and EcoBoxPocket for 890 rubles.

EcoBoxGo and 2.0 are suitable for use at home, and EcoBoxLite and Pocket will be convenient to carry with you and connect to your iPhone or Android. Also, customers can order any gadget in the Yota online store, so that they can then get it at the nearest outlet.

"It is important for Yota to remain a guide for its customers to the world of useful technologies, and EcoBox devices do their job really well - to make our personal space safe. Therefore, our partnership with EcoBox is about caring for people and about technology, "commented Elena Myamlina, head of Yota's own retail.

"We are working in EcoBox to ensure the safety and health of as many people as possible because we want to be useful. We also constantly improve our devices, making them multifunctional. So, for example, in EcoBox 2.0 there is a built-in wireless charging for smartphones. We are pleased with the support of Yota and are confident in productive and useful cooperation, "said EcoBox Director General Vladimir Sadkov.

2020: Launch of the Yota Shelf project

Yota announced the launch of the Yota Shelf project on October 29, 2020. The project is designed to allow inventors and manufacturers of the country to sell their products on the shelves of retail outlets of the mobile operator and its franchise partners. To participate, you must leave the application on a special project page and wait for feedback from Yota.

Any manufacturer or distributor from Russia can take part in the selection for the project. Products offered must have a physical expression, a size that allows them to be placed on display cases, and do not require special storage conditions, as well as additional licensing for points of sale. Thus, the project allows entrepreneurs to offer their innovations, regardless of whether they are large, medium or small businesses, whether they have established permanent production, and whether distribution channels are set up. "Yota Polka" will allow the company to attract partners and diversify the product line with non-standard types of goods.^[1]

Notes