True AR

2021: Start of glass production for automotive AR displays

In early September 2021, the Russian-founded company WayRay announced the start of production of holographic glasses for automotive AR displays. The developers claim that their product called True AR has no analogues in the market.

WayRay implements this project together with the Peruvian company AGP eGlass. The latter created a technology that allows the introduction of holographic optical elements WayRay into curved car glasses. The company product allows you to integrate data in the form of virtual objects into the real world. Moreover, the screen can adapt to any car.

The company founded by Russians WayRay began the production of glass for automotive AR displays

It is claimed that unlike conventional projection displays, the True AR holographic display is intended for both drivers and passengers. It turns the windshield into a kind of "window" into a virtual world with real augmented reality, with useful and entertaining content, and also makes the trip even safer, warning about the situation on the roads and danger while driving.

In addition, according to the developers, their technology is better than conventional and projection displays. For example, the viewing angle is much wider, and the display of full-color virtual objects at different distances is many times more realistic.

Strategic partnership with AGP, the most innovative and promising company in the automotive glass market, will allow WayRay to integrate the technology of real augmented reality into cars in 2023. This will be a real breakthrough that will open a window into virtual worlds for both drivers and passengers, "said Vitaly Ponomarev, founder and general director of the WayRay.

The WayRay cites analysts, according to which the volume of the global market for projection displays for cars by 2025 will grow to $3.37 billion from $866 million in 2020.^[1]

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