Dalsvyaz replaced the version of a marketing information system

In Dalsvyaz company the implementation project of a marketing information system on the basis of the product Oracle Business Intelligence Suite Enterprise Edition is complete. A main goal of the project — automation of analytical work of Marketing department and business development. The project is executed by Technoserv Consulting company.

Decrease in time and labor input by preparation of the reporting and also increase in its quality belongs to the main project deliverables. The Marketing Information System (MIS) consolidates and analyzes data from a billing system of the company. All necessary information is output in the form of tabular reports and the visualized charts in different cuts. The staff of department marketinag independently receives reports on the number of new connections, outflow of subscribers, income from all types of service and also information on volumes of traffic and duration of connections or calls.

According to Vitaly Dobzhinsky, the director of information technology Dalsvyaz, operational obtaining information considerably expands possibilities of marketing regarding increase in volumes of business, development of flexible tariff plans, holding successful marketing campaigns. The marketing information system significantly saves resources of the company. BI technologies not only allow to receive a relevant picture of business, but also give the chance to glance in the future.

Within the project the description of all indicators and measurements which are used for creation of the regulated reporting is carried out. Based on the user tests many additional requirements of users were revealed, all from which were implemented in MIS for achievement of the best effect of implementation. Before implementation of MIS for obtaining the reporting several information systems were used that required in addition still essential costs for support and service.

Development of the project

On December 8, 2015 announced Technoserv Consulting migration of the marketing IC of macroregional branch "Far East" of PJSC Rostelecom on the version of a technology platform for the business analysis of Oracle Business Intelligence 11g of Release 2. Together with migration reengineering of the basic analytical processes is carried out^[1].

Office in Okhotsk (2014)

Earlier consultants Technoserv Consulting implemented in the company a marketing information system on the basis of Oracle BI. The company reduced time and labor input by preparation of the reporting, increased quality of analytics of data from a billing system. The created IT system developed by forces of staff of MRF "Far East". During this time the scope of the analytical solution extended. Initially the analytics was limited to 4 business areas. For December 8, 2015 business needs for use of a system increased, and the number of areas of the analysis exceeded 60. Need to review processes of maintenance and development of an analytical IT system, to improve its ergonomics and functionality ripened. Works on migration of the BI solution entrusted a command Technoserv Consulting.

Consultants booked audit, revealed areas for optimization and reduction of risk of maintenance and development of a system. On a basis developed recommendations about process optimization of development of the BI solution.

Deployment of the current version of Oracle BI and transfer of necessary reports of the customer became the next step. Consultants Technoserv Consulting created regulations for maintenance of the IT system in which they reflected procedures of creation of reports, determinations of new users, etc.

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