| The name of the base system (platform): | Artificial intelligence (AI, Artificial intelligence, AI) |
| Developers: | Epicstars |
| Date of the premiere of the system: | 2021/09/22 |
| Branches: | Internet services |
| Technology: | Data Mining |
Main article: Data mining Intelligent data analysis
2021: Presentation of the Instagram blogger audience assessment tool
The company Epicstars is a developer and supplier of a specialized B2B solution for automated work with the blogosphere - on September 22, 2021, it opened access API to its own EpicDetect service to its corporate customers to evaluate to instragra accounts.
The service allows the advertiser to receive an information and analytical cut of any Russian and foreign Instagram account according to the following parameters: geography, gender, age, interests, engagement (ER), etc. The service also makes it possible to calculate bots among subscribers, using many metrics for this, including "foreign" countries, "strange" interests, low ER audiences.
As the company recalled, this service is based on artificial intelligence technologies, which allow not only to provide information on the finished base, but also to the request of a specific customer. So, if a particular blogger of interest to the advertiser is not in the EpicDetect database, then the company will still provide its client with relevant information - by e-mail, through the messenger or other communication channels convenient to him.
The service can EpicDetect be used by individuals, entrepreneurs, agencies and large advertisers. Accordingly, the price varies: the cost of a one-time call to the service does not exceed 299 rubles.; unlimited subscription for advertisers and agencies (60,000 rubles per month) allows you to evaluate any number of bloggers an unlimited number of times. This is especially important for companies implementing large long-term promotion programs and those who need to constantly study each advertising platform to evaluate the dynamics of the core of their target audience.
Epicstars believes that the most effective use of this service will be combined with an intelligent platform with advanced analytical tools that allow you to plan specific sites for each advertising campaign, evaluate their effectiveness, adjust the pool of bloggers from stage to stage, and in some cases perform integration with other tools - Internet promotions.
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