Internet sales of services in Russia

Online food sales in Russia

Main article: Online food sales in Russia

Internet trading (Russian market)

Main article: Internet trading (Russian market)

2020: Russians spent 2.5 trillion rubles to pay for services on the Internet

In 2020, Russians spent about 2.5 trillion rubles on paying for services on the Internet and made about 1 billion such orders. This is evidenced by a study jointly conducted by analysts at Data Insight and the Avito Services service.

We are talking about purchases made in the field of IT, household and business services, safety and security, holidays and events, construction, repair, transport and courier services, etc.

The report says that the largest spending in 2020 was on services in the field of beauty and health - 633 billion rubles, or 45% of all orders. In second place in terms of costs and number of orders are household services. They accounted for 13% of all categories of services - 124 million orders totaling 124 billion rubles.

Construction and overhaul of premises in third place. At the end of 2020, the number of such online orders amounted to 178 million in the amount of 231 billion rubles. About 204 billion rubles Russians spent on online orders for the manufacture of something, 171 billion rubles for car service services, 165 billion rubles and 163 billion rubles. for redecorating and transport services, respectively.

More than half (53%) of Internet customers are customers aged 25 to 44 years. At the same time, women make orders on the Web more often than men, they account for 54% of transactions. As a rule, women pay for training through the Internet, services in the field of beauty and health, the manufacture of custom goods, as well as photos and videos. Men are more in demand for transport services, as well as issues of construction, repair, maintenance of cars, safety and security.

According to the study, in 2020, the Russian on average spent about 36 thousand rubles on paying for services. Avito accounted for the largest share of service customers (57%). Only 35% of respondents replied that they use different Internet sites for these purposes.^[1]

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