Binance launched the fan tokens of the S.S. football club. Lazio on the Binance Fan Token platform

2021: Start Fan Tokens

On October 13, 2021, Binance announced the start of a multi-year partnership with the S.S. football team . Lazio. Binance will become the club's official cryptopartner and main sponsor of the club's football uniform, and S.S. Lazio will be a partner of the Binance Fan Token platform.

Together with Binance, Lazio launches its own LAZIO fan token at Binance Fan Token Launchpad to bring its club to a different level and create a brighter experience of interaction with fans - through awards based on interactivity, gamification and many other advantages.

S.S. Lazio, better known as Lazio, is one of the Italian professional football teams from Rome. As of October 2021, the number of fans of a football club on social networks is 2.5 million.

The Lazio Official Fan Token (LAZIO) is a utility token that gives fans the opportunity to interact with the S.S. football club. Lazio through voting sessions and gamification functions. From October 13, 2021, LAZIO will be available to all Binance users on Launchpad, and will later become available for purchase on the spot market using credit, debit cards and P2P.

The partnership with Binance will expand our digital presence and move to a different level of communication with our fans and subscribers. Attracting fans to technology and using the capabilities of Binance opens up opportunities to update the brand of our club and support us in the future. With the help of Binance, we strive to unite Lazio fans from all over the world. Thanks to the LAZIO fan token, the club's players and their success will become closer for fans, Lazio president Claudio Lotito.

Sports fans can use this solution to engage and gamify in various interesting ways. Fans can purchase fan tokens and rare NFTs on Binance, enjoy exclusive voting rights on certain club decisions available only to fans, receive badges and awards depending on the level of engagement, collect autographs and even meet your favorite team in person. Fan tokens on Binance are an interesting way to interact more closely for both sports fans and sports teams, noted Changpeng Zhao, CEO and founder of Binance.