Nexign has implemented a marketing campaign management solution for Middle East telecom operator Zain Kuwait

2021: Marketing Campaign Management System Implementation

The company Nexign (part of IKS Holding"") on October 18, 2021 announced the introduction of marketing a campaign management system for, Zain Kuwait one of telecommunication the operators on. Middle East The project was implemented in cooperation with a Turkcell Technology subsidiary of Turkish a supplier of converged telecommunications and technology services. Turkcell The implemented system will allow Zain Kuwait to set up service targeting for different categories of subscribers, which will increase customer loyalty bases and its retention.

Campaign Management marketing is a business intelligence solution that BI enables you to run different promotional campaigns throughout the customer lifecycle. With customizable metrics, the operator will be able to identify target segments of the audience and choose the optimal communication channels when planning, conducting and monitoring marketing activities. The system increases marketing and sales efficiency by increasing conversion.

We are a telecom operator in the region and are proud of our service. We want our subscribers to be always satisfied with its high quality and, as a result, remain loyal. A flexible marketing campaign management system meets all the needs of Zain, and we are confident that it will give impetus to the development of our business, said Mohammed Hussain ALHamdan, head of sales channel management at Zain Kuwait.

This project is an important stage in Nexign's global expansion. The Middle East and Africa are strategically important regions for us, and the expansion of the list of local customers cannot but please. Our solution will help Zain not only maintain, but also expand its subscriber base, noted Dmitry Antipov, Nexign Customer Relations Director.

Nexign has extensive experience in the development and implementation of BSS systems, and Turkcell Technology is well versed in the features of the local market. By combining our expertise, we achieved an excellent result and hope that the solution will help the operator adapt to the changing needs of customers, Turkcell CIO Serkan Öztürk added.