Hoff hypermarket has completely switched to electronic price tags

At the end of October 2021, it was announced the introduction of electronic price tags in one of the Hoff hypermarkets. The furniture retailer began to use new technology instead of traditional paper price tags in a store in the Mega Belaya Dacha shopping center. Its implementation was carried out by Digital Retail Technologies (CTR).

Electronic price tags are wireless modules based on electronic paper (e-paper) and electronic ink (e-ink) technologies. As noted in Hoff, the technology allows you to significantly save work resources: employees in the hall can devote more time to customer service, without being distracted by the routine with rewriting paper price tags. Each electronic price tag has a QR code, which can be read using a smartphone and get comprehensive information about the characteristics of the product.

Hoff hypermarket has completely switched to electronic price tags

According to the CTR, the saving of working time is at least 2.5 hours per shift for each employee, since price changes in all equipped outlets occur instantly - it is controlled by one operator. Also, updating data on price tags can be carried out by employees in the trading room through a mobile application in a smartphone.

It is also argued that the use of electronic price tags reduces the impact on the environment: the saving of paper for printing price tags for one outlet can be up to 25-30 kg per month.

Earlier, CTR introduced electronic price tags in more than 50 retail outlets of networks such as Magnit, Verny, Tele2 and other companies in the European part of Russia.

Electronic price tags are quite widespread in retail; now, thanks to our internal innovation program, we have launched a technology pilot with us. As part of the pilot, we have to test various hypotheses, evaluate the effectiveness and calculate the payback of the solution, "said Hoff Chief information officer Konstantin Peshekhonov.[1]

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