Shooting Hoops

2021: Launch Games

On November 2, 2021, Netflix began distributing its mobile games. The company entered the new market in search of additional ways to attract and retain subscribers.

Netflix subscribers can play five different games in the app, including Stranger Things: 1984, Stranger Things 3: The Game, Shooting Hoops, Card Blast and Teeter Up. First, games will be launched for phones based on, and Android then will be available from iOS. Apple Games will be included in your Netflix subscription and will not include ads or app purchases. Every subscriber around the world can search for Netflix games either on the home page of the app, or on the new game tab, and when finally selected, download it from the store. Google Play After downloading, you can play the game in the Netflix app.

Perhaps someday we will see a game that will spawn a film or series. It would be an amazing place where we can see the rich interaction between different forms of entertainment, "said Greg Peters, Chief Operating Officer and Chief Product Officer of Netflix.

Netflix launches first mobile games

The company seeks to go beyond its traditional movie and TV series offerings in order to attract more user attention and increase the value of the service. Netflix pointed to the game Fortnite as a competitor in its letter to shareholders in 2019. Earlier in the summer of 2021, Netflix hired video game manager Mike Verda from Facebook, where he was vice president of augmented reality and virtual reality content.

The company said it will create games as a separate product competing with other services, Netflix executives hope that popular characters or games can help make decisions about promoting or refining video content in the future. For example, if a company understands that a character plays more often in a game or that one game is better than the other, Netflix can push the character or game to be more often shown or focus on active addition with the possibility of further product promotion.

As Netflix grows, it has long been assumed that its competition goes beyond traditional television and film companies. The company outlined far-reaching ambitions for games, from which it follows that in the end the company also plans to release console games for Xbox and PlayStation.^[1]

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