| Developers: | Russian Export Center (REC), Ministry of Economic Development of the Russian Federation (Ministry of Economic Development, Ministry of Economic Development) |
| Date of the premiere of the system: | November 2021 |
| Branches: | Internet services |
2021: Launch of optimal Marketplaces selection service for exporting companies
Russia The company launched a free service to select optimal marketplaces for exporting companies. This project, designed to promote sales of Russian products abroad, was implemented by the Russian Export Center () RETS and. Ministry of Economic Development
The selection algorithm is based on the analysis of marketplaces by 30 parameters, including the features of the product being promoted and the preferences and plans of the exporter. Gradually, the questionnaire will be supplemented by new parameters.
According to the Minister of Economic Development of the Russian Federation Maxim Reshetnikov, about 100 sales channels have been assembled as part of the new service, including niche marketplaces with certain products, which are a more effective sales channel than large universal platforms.
The service also reflects the existing state support opportunities for entering marketplaces implemented as part of the national project "International Cooperation and Export." In particular, part of the costs is compensated, including for product certification and for international and national registration of trademarks. In addition, a program is being developed to optimize the costs of exporters for delivery by mail.
 | The service that the REC is now launching and which was being worked out together with the ministry is designed to make it possible to evaluate the business to evaluate itself and evaluate the marketplaces that are most suitable for it, "explained Maxim Reshetnikov. |  |
To get the "Selection of marketplaces" service, the company must register on the "My Export" platform, find the service in the "Promotion to foreign markets" section and fill out a questionnaire. Next, a list of marketplaces relevant to the exporter and individual recommendations for using online channels for export will appear on the site.[1]
Notes
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