"Tape" automated the management of promotional layout of fresh-category goods

2021: Implementation of automatic creation of promotional lists of goods for posting

"Tape" scaled the technology of automatically creating promotional lists of goods for posting for stores in all regions of presence. This was announced on November 17, 2021 by Accenture (Aksencher).

The merchandising system is built on the basis of updated BlueYonder solution modules (JDA). She builds a rating for each Fresh item and distributes the layout taking into account the number of seats in each store based on sales forecasts. The solution takes into account customer needs and store assortment, storage temperature and shelf life. The system automatically creates a list of products for promotion, calculates the necessary stock for the presentation and transmits the data to the logistics service.

Previously, store workers were engaged in planning promotional laying and ordering goods. Centralization of the process made it possible to reduce the number of debits at retail outlets, increase the accuracy of the sales forecast and the availability of goods.

Merchandising management processes based on the Blue Yonder (JDA) CKB platform version have already shown high efficiency. They allow Ribbon to improve the processes of inventory planning and automation in category management and in general improve operational efficiency, said Director of Digital Innovation IT and Tapes. Sergey Korotkov

The technological partner of Lenta for the implementation of the system was Accenture. As part of the project, Accenture was responsible for the design, development and launch of the solution. The solution was introduced in all stores in 45 days.

This solution allowed the company to automate time-consuming routine processes for creating promo planograms. The productivity of promo specialists in merchandising has quadrupled. We were able to improve the accuracy of planning the layout of Fresh-categories promotions for each store by creating a presentation stock. As part of the new approach, Lenta selects promotional offers for the layout, taking into account the needs of the buyer, which corresponds to the strategic objectives of the company, Marina Andronaki, Director of Merchandising and Commercial Space Management of Lenta, noted.

The project was implemented in all Ribbon stores.