| Developers: | Altcraft |
| Branches: | Advertising, PR and Marketing |
| Technology: | BI, CRM, CRM - Loyalty Systems, MDM - Master Data Management - Master Master Data Management |
Main articles:
Altcraft Platform is a communication platform for digital marketing. Software is included in the unified register of Russian computer programs. The platform is designed to manage marketing processes and scale B2C communications.
2021: Altcraft Platform Capabilities
According to information as of November 2021, Altcraft Platform provides its users with the following features:
- Collection of all data in a single digital customer profile and segmentation
- Marketing Script Designer
- Sending personalized messages to digital channels
- Real-time tracking of customer activity and analytics
- designer of forms for collecting applications and conducting surveys;
- and others.
The software is deployed on customer servers (On-Premises) or private cloud infrastructure (Private Cloud). The platform uses its own built-in sending module, which retains complete control over personal data. The absence of restrictions on the number of communications allows you to send millions of messages.
The platform combines many digital communication channels in a single interface. At the same time, it is possible to carry out additional work on the integration and configuration of those channels that are necessary for a particular user.
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