| Customers: OTP Bank Moscow; Financial Services, Investments and Auditing Contractors: Adventum Project date: 2021/09 - 2023/08
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2021: Selection of a perfomance advertising contractor
Digital-agency Adventum will be engaged in the comprehensive promotion of OTP Bank products in terms of contextual and targeted advertising until 2023. This became known on November 22, 2021.
The agency team will attract new customers to the bank's products. Cooperation under the current contract will last from September 2021 to August 2023. The agency was selected based on the results of the strategic and price stages of selection among 20 other agencies.
The agency will be responsible for all performance placement of the bank, their optimization and analytics in order to increase the efficiency of investments in these channels. To solve these problems, the Adventum team in preparation for the tender has already developed a promotion strategy, media plans and conducted an analysis of competitors.
 | We are glad that one of the most ambitious banking companies in Russia chose us as its partner. Adventum has extensive experience with banking brands. The main goal of promoting performance is what the Adventum team has been doing for more than 12 years. Our expertise in combination with a quality product, we are sure, will lead to excellent results, Evgenia Grunis, CEO of[1].
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Notes
- ↑ Adventum Adventum won the OTP Bank tender for perfomance advertising
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