Tape launched sales on Ozon

2021: Launch sales on Ozon

On October 13, 2021, Lenta, one of Russia's major retail chains, announced that it had opened an online showcase on the Ozon marketplace. It presents more than 150 commodity names of well-known brands of the non-food category. These are electronics, household appliances, goods for children, homes, gardens and animals, household chemicals and hygiene products. The company also included products of its own brands in the range.

Illustration: www.bolgegundem.com

According to the information company, in the near future time Lenta will expand the range at the expense goods of those that are in demand from buyers of the retail chain, and positions that are not represented in stores. In 2022, Lenta plans to multiply the number of goods on the online display case.

"Ribbon" is assigned the status of a premium seller. This gives additional cashback for buyers in the form of premium points from Ozon and additional allocation in search results.

"Increasing market share is one of the key drivers of growth envisaged by our company's strategy until 2025. We plan to develop an online channel that is already showing good results. Partnering with marketplaces will allow us to reach an additional audience by increasing sales, "- commented on the CEO of Lenta Vladimir Sorokin.

Goods presented on the Ribbon online showcase can be ordered in any city of Ozon's presence both in Russia and in other countries.

"We are pleased that the company" Lenta "has become a partner of Ozon, with which we will increase the range and availability of products and everyday goods. These are strategically important categories for Ozon, as they stimulate the frequency of orders and the habit of making everyday purchases on site. We are sure that for "Ribbon" access to the marketplace will become a driver for the development of the online channel. This includes the regions, since Ozon is now increasing its presence there, "- commented on the development director of the FMCG business of Ozon Victoria Atkishkina.

Represented by Ozon, the retailer acquired a valuable logistics partner. According to the company, at the end of the 2nd quarter of 2021, the number of active buyers on the marketplace is 18, 4 million people. Delivery covers 85 million people throughout Russia, the company has more than 15 thousand branded points for issuing orders in walking distance from the buyer and 3.5 thousand couriers. The on-time indicator - delivery of the order on time - on Ozon in the second quarter of 2021 year amounted to 98%, i.e. 98 parcels from 100 come exactly at the time promised to the buyer.