| Developers: | VK (formerly Mail.ru Group) |
| Last Release Date: | 2021/12 |
| Branches: | Internet services |
2023: Service closure and integration with Zen
VK closes the Pulse recommendation service and embeds it in Zen. The company announced this on March 13, 2023.
A letter about the association was sent to the authors of Pulse, it was completely published on its Telegram channel by Timur Ugulava, co-owner of the Mediasphera group of companies, and the ProZen Telegram channel. VK confirmed this information to TASS.
"Pulse" will cease to exist on June 10, 2023, posts in it can be published until May, and the posted content will continue to be monetized until June 30 of the same year.
Starting March 13, 2023, you cannot create new channels in Pulse. On May 1, 2023, the ability to create new posts will be disabled in the service. The accumulated money can be withdrawn until July 10, 2023 (the threshold of 5,000 rubles will be canceled).
 | In September 2022, the Zen content platform joined VK, and now we are starting to combine the two services. Now VK will develop a single content platform under the Zena brand with the help of expertise and development of both teams. The merger of Zen and Pulse will increase the potential audience for authors: more than 70 million users view the Zen feed every month. Zen will become the main entry point and distribution point for all authors, VK said in a statement. |  |
The press service of the holding also said that the Pulse working team also teamed up with the Zena team to develop a single product and exchange expertise. Combining will increase the potential audience for authors.
By mid-March 2023, the Pulse advisory service cooperates with more than 5,000 authors and publishers. Their materials form a personalized tape for each user based on their interests.
2021: Combining media projects and the Pulse recommendation service into a content platform
On October 4, 2021, Mail.ru Group announced that it is starting integration of media projects of the Mail.ru portal - Mail.ru News, Hi-Tech Mail.ru, Auto Mail.ru and others - with the Pulse recommendation platform. Sergey Shalaev, Director of Mail.ru Group Recommendation Systems, will lead the combined services.
The combined media projects and the recommendation system will combine the capabilities of the recommendation platform and many years of editorial experience. The estimated audience of the single content platform will be 87 million people per month.
After combining, the team of recommendation systems will personalize the main village Mail.ru. In 2022, the updated home page will be available to users. All blocks and headings will be formed individually based on the content of the combined platforms using the Pulse recommendation system. In this way, readers will have access to a variety of personalized content within the VK ecosystem.
Teams of thematic portals will continue to create author's materials and special projects, and will also act as experts, helping to check the accuracy of posts posted by bloggers in Pulse.
| | "We want everyone who uses our services on the home page or superappe to have a fully personalized experience and find interesting content according to their interests. Combining Pulse and media projects will allow us to make the main page Mail.ru more convenient for readers and improve the quality of content on the platform. And for authors, publishers and brands who come to Pulse or media projects, we can help find more readers involved, "- commented on the director of the recommendation systems of the Mail.ru Group Sergey Shalaev. | |
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