HeadHunter: kakdela Company employee feedback platform

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2021: kakdela platform launch

On December 2, 2021, HeadHunter announced the launch of the kakdela platform for feedback from company employees.

Kakdela in the HR ecosystem of the large Russian online recruitment platform HH solves for companies issues of automation of employee sentiment surveys, helps to receive continuous feedback, contains analytics and dashboards of cooperation and much more.

The kakdela platform was created in partnership with Invitae as a more advanced version of qhh Survey Designer"," which HH was introduced in the spring of 2021. The first customers of "" Designer helped get rid of paper questionnaires and Google forms, begin to regularly measure engagement and adapt surveys to specific tasks. According to the information company, for six months qhh almost 1,000 surveys were created. In addition to studies of engagement and eNPS, employers conducted surveys about burnout, compliance, vaccination and; VHI arranged a vote for the mission they liked the most; run tests and cases to test knowledge and competencies; collected ideas for the development of the company.

The kakdela platform consists of three versions at once, differing in the set of functions:

• start (Survey Designer)
• pulse (automation of mood surveys);
• 360 (quick and comprehensive feedback from employee to employee).

The transition of each version implies a movement from situational surveys to continuous feedback. They will help companies put feedback collection on stream with minimal effort: it is enough to set up the system once so that surveys start going automatically, and the results are displayed on detailed dashboards. The HR specialist will only have to monitor the dynamics and receive fresh insights about the mood in the company, the quality of cooperation, individual and team effectiveness.

"We called the platform kakdela, because it is with this simple question that any dialogue begins, and dialogue is the basis of trust and cooperation. We believe that strong and effective teams begin with a culture of continuous feedback. Of course, the approach of each company to feedback depends on the type of organizational culture, but the growth of the technicality of businesses and the situation in the labor market indicate that feedback needs to be introduced in one format or another. Kakdela will allow business to become a good place of work: quickly and easily collect feedback, remove obstacles, notice conflicts and blockers in time. And - in an advanced version - more honestly, more objectively evaluate and reward achievements, "- says Nikolay Velichko, head of the kakdela platform.

Three versions of the platform - kakdela start, kakdela pulse and kakdela 360 - will help gradually implement feedback in any company, regardless of the number of employees. The first two versions focus on moods, indicators of "happiness" and engagement, and the kakdela 360 version focuses on personal and team effectiveness through continuous feedback.

• Kakdela start - a designer of surveys with a ready-made methodology and templates, is suitable if the company has never conducted sentiment surveys and used paper questionnaires or tools like Google forms. The version helps monitor employee sentiment through pulse surveys, engagement studies, and loyalty studies. Saves time eychara on the preparation and creation of a questionnaire: in a few minutes you can send a link to the survey to employees by to mail or by. messenger
• Kakdela pulse - a solution to automate sentiment surveys with analytics in dynamics, suitable if the company conducts surveys of engagement and eNPS, but wants to spend less time and money on it. The version helps to put sentiment surveys and collaboration analytics on stream, saves Eichar time. The system is set up once and allows you to monitor employee responses in real time. Data visualization makes reports available to everyone: you don't need to be an analyst to find useful insights.
• Kakdela 360 - feedback from employee to employee, automation of sentiment surveys and Performance Review. It is suitable if the company is going to conduct or is already conducting the 360 Assessment, but would like to make the feedback continuous and comprehensive. This version helps to ensure continuous feedback between employees, managers, and the company. It is enough to adjust the number and regularity of surveys once to monitor individual and team performance in real time. Based on the live interactions of employees, kakdela 360 will digitize the informal organizational structure and decide who and whom to evaluate. In addition to dashboards on efficiency and mood, there are cooperation dot charts to identify problem zones and blockers in interactions.

According to the company, kakdela already has more than 3,000 employees. For the company HeadHunter kakdela 360 gives you the opportunity to manage and develop an organizational culture in a digital environment, catch and quickly solve problems, monitor the individual effectiveness of employees and the productivity of teams.

"With the advent of remote communication between employees and the company weakens. Feedback is needed to quickly catch up on problems, such as noticing burned-out colleagues or helping teams resolve disagreements. Many companies are going through rapid and important changes, including changing organizational culture. Feedback is needed to make changes transparent and understandable to employees and enlist their support. Not taking these factors into account means losing: the departure of one employee, according to Josh Bersin, can cost the company from 1.5 to 2 annual salaries, "- says Nikolay Velichko.

No version of kakdela uses artificial intelligence and does not analyze correspondence. In addition, information about personal data is stored on servers in the Russian Federation.