"Refrigeration.Ru" connected Yandex Pay Checkout

2021: Yandex Pay Connection

Online hypermarket HOLODILNIK.RU connected Yandex Pay Checkout - the ability to quickly check out and express delivery from Yandex. This became known on December 14, 2021. This will simplify the process that precedes payment and receipt of the item. So, a user who does not yet have a personal account on the holodilnik.ru website will be able to use the data of his account on Yandex to register and quickly order from the retailer. Full name, phone, address and other necessary data will be automatically transferred to the corresponding fields, and the user will receive 50% discounts on express delivery of goods from Yandex.Delivery (delivery 1-3 hours from the moment of checkout).

When using Yandex Pay Checkout, payment for the order is made using the Yandex Pay payment service. If the user at least once paid for something in Yandex services - he already has Yandex Pay. If not, you can link the card just before you pay. For the choice of service, the user will return 3% of the purchase with Yandex Plus bonuses. The maximum points you can earn in a month is 3,000.

The use of such tools from the retailer's experience significantly increases conversion to purchases and generally positively affects customer satisfaction metrics. In addition, services such as Yandex Pay increase the level of security of online hypermarket customers - payment data is transmitted in encrypted form, thereby minimizing the risk of fraud.

{{quote 'author = said Vladimir Veselov, Commercial Director of HOLODILNIK.RU. | We highly appreciate the partnership with Yandex: every year the set of services that we use within our company or broadcast to customers is constantly expanding. You can distinguish cooperation in the field of advertising and promotion. We are also actively developing our showcase on Yandex.Market, since we see high demand for our key category on this site - household appliances and electronics. Logistics and the last mile are also important areas for us: within the framework of these business units, we use several services from Yandex at once, including Yandex Routing and recently connected Yandex.Delivery, due to which you can deliver an order to the customer in a matter of hours. For our most demanding customers in November 2021 we, together with Yandex, launched a 24-hour express delivery service, and now you can conditionally order a smartphone, vacuum cleaner or TV at midnight, and by 2-3 o'clock in the night they will bring the ordered goods to your home or office,}}

Earlier in 2021, HOLODILNIK.RU pilot launched express delivery from Yandex in the Moscow region and St. Petersburg. Since the pilot was successful, the retailer plans to expand the geography of the regions in which the express delivery service will be available.