A101 Superapp

Main article: Mobile applications

2021

The application has been downloaded more than 98 thousand times

The mobile application of the A101 Group of Companies was downloaded more than 98 thousand times. The company announced this on June 27, 2024.

For less than 3 years, the number of downloads of the superapp amounted to more than 98 thousand, active users - 40 thousand. According to our estimates, the application is used by about 68% of households, given that in each family, as our research shows, one person uses the application. Activity peaks in app stores still occur during periods of new home occupancy following their commissioning. By the end of 2024, we expect that the number of downloads will increase to 103 thousand, and the number of active users - to 46 thousand, "said Tatyana Feinblit.

She recalled that the application was developed for all key audiences, including apartment buyers, participants in shared construction, residents of the district and operators of commercial premises.

So, for example, in the application, a potential buyer will easily view the catalog of apartments available for purchase. There, in a couple of clicks, you can book a property and apply for a mortgage.

More functions are already available to participants in shared construction - it becomes possible to track the status of the entire transaction from the moment of booking a real estate object, order an extract from the USRN, apply to the developer to extract the necessary certificates and even read news about the construction or already commissioned objects.

Residents of the districts of the GC "A101" also often turn to the application. It is they who have access to the maximum functionality. Homeowners can:

• post personal ads,
• contact the management company directly, including for additional services,
• find work near the house,
• register for events in the event poster,
• find out the news of the district and local business,
• participate in competitions from the A101 Group of Companies and partners,
• solve everyday issues and make life more comfortable with the marketplace of services from partners,
• report accidents on the territory of the complex,
• Call wizards to troubleshoot
• Order help and statements
• transmit meter readings,
• without a commission to pay for housing and communal services and much more.

According to Tatyana Feinblit, the average monthly revenue of the management company from additional services is about 2 million rubles.

A separate functionality is provided for owners and operators of commercial premises. Thus, owners can lease their objects and monitor the timely payment of rental payments. Tenants can order a variety of management company services, coordinate signage, search for employees, and sell their goods/services through the app. In addition, the application can be used as an additional advertising channel and inform residents about the opening of new objects, talk about promotions, discounts and new receipts.

Presentation of Superappa

A101 Group of Companies on December 15, 2021 announced that it was updating its own mobile services as part of a large-scale project to create a unified digital environment in residential areas built by the Group. All previous mobile applications of the Group in the AppStore and GooglePlay have been replaced by a superapp - a single application with an expanded set of functions for all key audiences.

Superapp "A101"

The potential number of users as early as December 2021 is more than 100 thousand people - these are apartment buyers, participants in shared construction, residents and operators of commercial premises.

From the point of view of a set of functions, a variety of target audiences, as well as the number of users already registered in our system, this can be called the largest launch of such an application on the Russian real estate market. The existing base contains more than 40 thousand apartments and registered DDUs, dozens of owners and operators of commercial facilities. Therefore, the key feature of superapp is a transformable set of functions. Each type of user will see in the application the set of services he needs, which will change along the "client path, said Tatyana Feinblit, director of the introduction of digital services of A101 Group of Companies.

So, the buyer of the apartment can see the catalog of available apartments, and by the end of the year a full online service will be available in the application with the possibility of booking, applying for a mortgage and paying for the apartment online. After registering a DDU in Rosreestr, the buyer becomes a participant in shared construction, and the set of services for him automatically changes: it becomes possible to order an extract from the USRN, receive the necessary certificates and other documents from the developer, monitor the progress of construction and news in already populated areas, etc.

The next time, the set of functions in the superapp changes after the shareholder received the keys and registered the ownership of the apartment. The application becomes a universal tool for a resident, in which you can transfer the readings of counters, pay for housing and communal services without commission and other services using Apple Pay or Google Pay, leave requests to the management company, report accidents, order the necessary certificates, call masters, post private ads, as well as book places for events of the neighbor club VivA101.

A separate functionality is provided for owners and operators of commercial premises in the areas of the A101 Group of Companies. All functions are related to the existing digital platform for entrepreneurs "A101 Business." Thus, the owners of commercial premises can, with the help of a superapp, lease their objects and monitor the timely payment of rental payments. Tenants can order various services of the management company, coordinate signs. In addition, the application can be used as an additional advertising channel and inform residents about the opening of new objects, talk about promotions, discounts and new receipts. Also in the near future, MBM.MOS support and a franchise store will appear in the application.

Superapp was developed jointly with Domiland, one of the representatives of the Russian PropTech industry.

The real estate market, including residential, is confidently moving towards full-cycle applications, several large developers have similar solutions at different stages of readiness. This is logical: on average, a person uses 9 mobile applications daily, and mainly these are social networks, banks, taxis and other services. The developer's applications are not among them, since the purchase of an apartment is a rare event, and the presence of several applications from one developer in the upstore at once is more often confusing. Superapps provide a "seamless" client path, in which interaction with the brand continues a lot after the transfer of keys, so their number will show a noticeable increase from next year. The case of A101 Group of Companies was not easy, since the company already had a mobile application, and the developer's team put forward high requirements for the service, already understanding how it should work, noted the CEO and founder of Domiland Daria Voronova.

As of January 14, 2022, the A101 group introduced a superapp for all its quarters, which is more than 40 thousand apartments.^[1]

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