The brand of decorative cosmetics Vivienne Sabó has released its own collection of digital clothes

2021: Digital Clothing Collection Release

The brand of decorative cosmetics Vivienne Sabó (owner of NTS Gradient LLC) held a show of its own Haute Couture collection, which included four exclusive virtual dresses. The podium was digital space. This was reported by the Socialist agency TAdviser on December 21, 2021.

The brand of decorative cosmetics Vivienne Sabó has released a collection of digital clothes

Everything that is usually seen at fashion shows - beksteiji, catwalk, creating images - Vivienne Sabó transferred completely online. Moreover, all digital dresses from the catwalk can be tried on using a smartphone camera - and share the image with friends.

At its own fashion show, the brand showed four total bows. Each image is a makeover created with the help of the limited Haute Couture collection, and a digital dress inspired by one of the products of the collection.

Vivienne Sabó also provided an opportunity for everyone to try on one of the luxurious dresses and see themselves on the catwalk of the fashion house Vivienne Sabó. This became possible thanks to the use of Texel technology. For fitting dresses, you need to upload your photo to the Haute Couture landing. To repeat the makeup of the models, you can see how the Haute Couture make-up was created in the backstage series.

The display and backstage of the collection are available for viewing in the brand's Instagram account.

Digital dresses designed for the Vivienne Sabó campaign were also showcased by Zavtra in conjunction with Behnoode and using technology from Arhead in Dubai. The presented images are offered for purchase as NFT. Due to the idea originally laid down by Cross Metaverse, they will be available both in virtual worlds and in augmented reality.

The advertising campaign was developed and implemented by the Socialist agency.

Vivienne Sabó has been making beauty available to everyone every day for many years. In the campaign on the release of the next makeup collection, we give users the opportunity to become part of the Haute Couture world - because there are no restrictions in beauty or digital space. said Inna Emelyanova, Digital manager of Gradient.