Refrigerator.Py (call center)

On July 29, 2010 Infratel announced implementation of a full range of works on the organization of call center for Refrigerator.Py, one of the leading online stores of home appliances in Russia.

The main incentive for the organization of own call center in online store "the Refrigerator. Ru" need of improvement of customer service quality in connection with expansion of the range and increase in number of appeals to the company served. "It was necessary to minimize percent of the unprocessed requests, to provide a uniform load on sellers, to adjust control of work of sellers and collecting of statistical data on requests for further forecasting and planning of marketing activity and many other things" - Aristov Andrey, the development director and to quality management says Refrigerator.Py.

Call Center in Refrigerator.Py allowed to solve such problems as setting of calls to queue, reduction of answering interval and call processing, control and forecasting of work of sellers.

Use of IP of the version of INFRA Call Center gives more perspectives for business development "Refrigerator.Py", providing transparency of processes of customer interaction and a possibility of their high-quality and timely service, without becoming attached to specific geographic location of contact center. Collecting of complex data on the history of interaction with each client, from all branches and divisions of the company and by each type of products provides correction of the purposes and problems of business development in the future.