Ceek city

2022: Opening H&M Store

On January 3, 2022, the global clothing brand H&M announced that the company will offer its customers a three-dimensional shopping experience in its virtual store in the metaverse Ceek city. Users will be able to go to the store, select the product they want and purchase it.

The H&M store will be located in the Ceek City metaverse, where customers will also be able to attend other stores, concerts and sporting events. Payment for clothes that can only be worn in a digital environment is made using the Ceek coin. Customers will also have the opportunity to later order these clothes in the physical stores of Hennes & Mauritz (H&M). NFT Marketplace Ceek will allow you to really own digital objects that will pass through many digital reality environments in Metaverse, it is a technology that hosts digital currency, global payments and applications.

H&M opens first store in metaverse

The fully diluted market value of Ceek coins is a little more than $700 million. In total, 744176729,25 coins are in circulation, and the maximum supply is limited to 1 billion coins. Ceek is a metaversive coin project built on, blockchain Ethereum which connects artists, athletes and other digital content creators directly with their fans in virtual worlds. In the three years since its appearance in September 2018, the token has grown by about 13 thousand% to $1.16 from $0.009.

Virtual goods showed global growth in 2021, and clothing companies will not miss a single blow to take part in additional revenue opportunities. This is only the beginning of a big wave, because in the near future we will see thousands of brands joining the marketing impulse in the metaverse, "said Itsblockchain founder Hitesh Malviya.

The biggest advantage of the H&M metaversive store will undoubtedly be the fact that the store will be available 24 hours a day. This, as H&M management expects, should have a positive impact on the business as a whole. As XR Central co-founder Anshul Agarwal noted, this is the next big revolution that will change the way business communicates, works and sells.^[1]

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