Aeno

AENO is a brand of smart home appliances. Models are characterized by a concise design. In addition, all AENO products are created in a single style and are combined with each other.

History

2022: Entering the Russian market

January 27, 2022 it became known that the brand of smart household appliances AENO enters the market in Russia. The first product categories available to customers have already become air cleaners and steam mops. The company plans to introduce the full range in the first quarter of 2022.

The brand's mission is to make smart technologies more accessible and closer for every person, take on a everyday routine and free people from household chores, giving the opportunity to make life richer and use this time to communicate with loved ones, self-development and creativity.

Products developed and manufactured in China in modern production. The brand assortment has a large range of categories in several key areas:

• Technique for creating a healthy microclimate (air cleaners and air humidifiers);
• Smart devices for creating cleanliness and comfort, home care and clothing (robot vacuum cleaners, wireless vacuum cleaners, steam mops, steamers for clothes);
• Smart appliances for the kitchen (teapots, electric grills, hand and stationary blenders, electric oven, Su-View, vacuum packers);
• Smart personal care devices (electric toothbrushes and irrigators).

When developing products under the AENO brand, the manufacturer relied on the best technologies in its categories. Home appliances are equipped with the most necessary innovative smart functions. The intuitive control panel offers several modes of operation for the most comfortable operation. A built-in ultraviolet lamp eliminates 99.95% of air pollutants.

The simplicity of the user experience is especially important for the brand. With the care of the buyer in the devices for creating cleanliness in the house, there is a function of reminding about the replacement of the filter, as well as a sleep mode in which the indicators are not

flicker. Responding to the environmental agenda, the company uses paper instead of foam and reusable fabric bags instead of polyethylene in choosing materials for packaging.

We carefully studied the market and consumer behavior of our potential buyers, took into account the trends that manifested themselves during pandemics and periods of self-isolation. According to reports, GFK household appliances were in the wake of consumer demand. And, as it turned out as a result of additional market research, categories such as air cleaners, home cleaning equipment and kitchen appliances were most popular. At the same time, when choosing between classic and "smart" household appliances, consumers increasingly began to give preference to devices with additional smart options. This is primarily due to the fact that people began to spend more time at home and are more attentive to the microclimate in the room. The brand's product portfolio is formed in accordance with these trends and includes the categories that are most in demand now, "said ASBIS Andrei Dmitrienkov, director of business development in Russia.