Vitobox

Vitibox is a Russian vitamin selection service founded in the summer of 2021. The founders of the startup are Vladislav Zakatov, Alexander Vuchenovich and Daniil Khor. The platform is engaged in personalized selection of vitamins and biologically active additives using artificial intelligence. The service algorithm was developed by endocrinologists, nutritionists, general practitioners, obstetricians-gynecologists, programmers and others.

History

= = = 2022: Attracting 107 million rubles of investments at an estimate of $14 million

At the end of January 2022, it became known about the investment of 107 million rubles in Vitibox. The investment company Standard invested in the Russian vitamin selection service, which, as part of the transaction, valued the startup at $14 million, Zdrav.expert told Vitibox.

Vitibox intends to spend the funds raised on expanding the product line of the service - vitamins, amino acids, sports nutrition, etc.

Vitobox, a Russian vitamin selection service, attracted 107 million rubles and was valued at $14 million

Vitibox is going to start work in Kazakhstan, the UAE, Singapore and Malaysia, as well as France, Germany, Spain and Italy. Pilot projects in these countries should begin in 2022. according to his own service data, for nine months of work he managed to attract 25 thousand users.

Initially, Standard invested 40 million rubles in the project, receiving 10% in it. However, Standard's share in the last transaction will not change, which is implied by the terms of the initial tranche.

Vitibox co-founder Alexander Vuchenovich noted that by January 2022, 90% of Russians take vitamins unsystemically, harming their health instead of the expected benefit. According to him, Vitobox makes the selection of such products understandable and affordable. The company will be able to compete with the largest similar companies in the European and American markets, he added.

According to the Unified State Register of Legal Entities, Vladislav Zakatov, Alexander Vuchenovich and Daniil Khor each own 30% in Vitobox LLC. Another 10% belongs to Standard LLC (legal entity Standard).