Flyer-Online (IP Londarev Pavel Sergeevich) (Xerox Versant Full Color CFM)

2022: Setting the Xerox Adaptive CMYK Plus Option for CFM Xerox Versant 280 Press

On January 27, 2022, the Flyer-Online Printing House installed the Xerox Adaptive CMYK Plus option for the Xerox Versant 280 Press CFM . This solution allowed the company to use additional colors outside the standard CMYK triad without buying a printing machine.

Source: www.kommersant.ru

Thanks to the capabilities of the Xerox Adaptive CMYK Plus module, the printing house offered customers more types of additional product finishes and mastered printing on color design board. This helped increase the margin of production and implement more non-standard solutions. In addition, with the integration of the new technology, Flyer-Online increased the profitability of the business, being able to independently fulfill complex orders without transferring them to third-party contractors.

Previously, the printing house used silkscreens, which increased the cost of time and resources for selective lacquering and printing in white, gold and silver. The transition to the more cost-effective Xerox Adaptive CMYK Plus technology has accelerated the execution of orders and reduced the cost of products, especially in short runs. In particular, the module helped to ensure the smoothness of gradients when printing with additional colors, which is difficult to achieve using silkscreen technology. The quality of printing products also helps achieve the use of Xerox printing materials, including Xerox Colotech +, Xerox Colour Impressions and Xerox Revolution NeverTear.

"In business development, we rely on increasing the level of service and expanding the range of services. Demand for additional colors has long been formed, and we set ourselves the goal of satisfying it, but were not ready to buy expensive equipment and expand the production area. Therefore, the Xerox Adaptive CMYK Plus module for the Xerox Versant 280 Press has become the optimal solution for us. We expect its implementation to increase sales in the digital printing segment on 20-25%, " commented by Pavel Londarev, Executive Director of Flyer-Online Printing House

The project was implemented in collaboration with Xerox's partner, Roskom.

"As a result of the installation of the Xerox Adaptive CMYK Plus option, Flyer-Online was able to expand its offer for both advertising agencies and end consumers. This module has become a tool for printing business development and allowed it to follow the latest market trends at the cost of minimal investments, " commented by Sergey Kulakov, head of sales at RosCom