Goodwill supermarket chain develops loyalty program in collaboration with Manzana Group

2022: Development of loyalty program in cooperation with Manzana Group

On February 2, 2022, Manzana Group announced that its first project in Georgia begins with the introduction of the Manzana Online service in Goodwill, offering ready-made cloud solutions and an optimal set of mechanics for loyalty programs.

Goodwill is a modern chain of gastronomic supermarkets in Georgia. In stores located in the cities of the country, more than 50 are represented 000 items, rare ingredients, exquisite delicacies, fresh food from all over the world, a large selection of related products.

A feature of Goodwill stores is a gurme format with a wide range of authentic Georgian products and products of their own production, which customers can not only purchase, but also immediately try in cafeterias supermarkets.

Source: topfranchise.ru

Goodwill is proud of both the quality of its products and its customer orientation and its technicality. What requires more and more attention attention to customers' requests and automate their relationship processes.

{{quote 'author
= commented Georgy Khabashvili, CEO of Goodwill|"When looking for a partner to develop and implement a CRM system, the company turned to Russian business consultants specializing in retail. We have been advised to engage Manzana Group, which has a significant presence, to solve all the necessary tasks of automating the loyalty program. network experience retail , "}}

Manzana Online provides fast connectivity without wasting time and money buying your own server hardware and installing software. With Manzana Online, Goodwill can quickly analyze customer behavior, get real-time loyalty information, and deliver targeted marketing activities.

"As part of the joint project, we plan to implement many interesting ideas aimed at improving the communications of Goodwill gastronomic supermarkets with our customers. Our company is pleased to enter the new market, we wish Goodwill further development together with the loyalty program and with the support of the Manzana Group, " said Oleg Palenov, CEO of Manzana Group