History
2022: Attracting $2.5 million of investments
On January 18, 2022, the Insta Ventures Foundation, founded by Russians, invested in the American developer Otis AI, who created a digital marketing assistant for small and medium-sized businesses. The company raised $2.5 million in seed financing.
The round was attended by investors such as Studio VC, Insta Ventures, DEPO Ventures, 5 Eyes Ventures, Emerging Ventures, Gaingels and Papa Bear Ventures, as well as top marketing managers for small and medium-sized businesses of the world's largest digital advertising platforms.
The company intends to use the funds received to expand its activities and expand the reach of its business.
Founded by Miguel Guerrero and Clarence Williams, Otis offers a comprehensive digital marketing solution that allows small and medium-sized businesses to launch a data-driven multi-channel campaign on Facebook, Instagram and Google in minutes. Businesses can link their existing platforms, and first-party data is encrypted and synchronized to automate best marketing practices such as retargeting, online-to-offline attribution, creative optimization, and performance optimization. The unique use of Otis data to enhance ads with improved targeting and attribution allows their customers to overcome recent problems with mobile attribution and third-party cookies.
 | The timing of Otis in the market is crucial, as the pandemic has accelerated the digital transformation of small businesses. Otis is an ideal solution for, allowing you to connect with your customers and find new ones on the Internet, "says CEO Miguel Guerrero. |  |
Funding was received after the company received an annual income of more than $1 million and consolidated strategic partnerships in the field of small and medium-sized businesses. This progress was supported by the previous preliminary round of $1 million attracted from top managers in the field of fintech.[1]
Notes
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