Digital labeling of toys and creative products

2022: Launch Digital Toy Marking

In mid-February 2022, it became known about the upcoming launch in Russia of an experiment on the digital labeling of children's toys and products for creativity. It will begin on June 1, 2022.

Market participants believe that the innovation will lead to an increase in the cost of these products. However, the Center for the Development of Advanced Technologies (CRPT, the operator of the marking system) does not agree with this.

Labeling will not cause an increase in prices for toys and creative goods. Before the introduction of labeling, an experiment is always conducted to develop a coordinated approach to both the list of products and the features of the labeling itself, as well as the most comfortable conditions for business. Labeling does not affect prices, this did not happen in any group where it already operates, "a representative of the CRPT told TASS.

The initiative to conduct the experiment belongs to the Ministry of Industry and Trade. It is assumed that at the first stage the marking will affect board games, dolls, cars, toy weapons, paints, plasticine and other goods.

Children's goods by February 2022 remain vulnerable to forgeries by the industry. According to the Association of Enterprises in the Industry of Children's Goods (owned by Zvezda JSC and Detsky Mir PJSC), fakes of licensed toys, including using popular animated images last year, amounted to about 43-44%. In addition, the facts of the supply of toys from toxic materials are recorded, which can cause irreparable harm to health. Analysts at the law firm Gorodissky and Partners note that clothing takes second place after toys in counterfeit children's goods. As a rule, a fake is taken to Russia from China.

According to HSE experts, price stabilization is another effect of using the system. It turned out that labeled goods are less and slower in price than unmarked ones.^[1]

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