Zscaler Black Hat SEO Search Engine Security

Zscaler offers users free protection against threats of Black Hat SEO Search Engine Security (Security for search systems), the solution integrated in your Firefox browser guarantees that the harmful websites appearing in search results when using search systems GoogleYahoo!//Bing, will not be able to infect your computer.

On August 4, 2010 the Zscaler company announced that now users can download free of charge in network a new product for security of search systems - Search Engine Security (SES). Today this first and only solution which is specially developed for counteraction to threats of Black Hat SEO. Such attacks use technology of search engine optimization (SEO), legitimate methods for increase in rating of the companies in results of issue of search systems. However, hackers abuse these technologies – using SEO and having control over thousands of the websites, they can upgrade in the shortest possible time the rating of the harmful websites in search systems. As a result the users making search on the Internet strongly risk to get on the harmful websites instead of permitted.

"The attacks of Black Hat SEO became the most widespread today, exceeding the threats extended through social networks", - Michael Sutton, the Vice president of Zscaler concerning researches in the field of security claims. "Our research showed that virtually any popular subject to search among 100 most popular answers in the majority of search systems, including Google, Yahoo! and Bing, can issue the harmful websites. In certain cases 50% of search results contain references to the harmful websites. In combination with the psychological attacks, such as installation of a dummy anti-virus software or program updates, the efficiency of the attacks of SEO becomes extremely high".

Principles of work

The harmful websites used at the attacks of Black Hat SEO contain the data based on information appearing in a request. It becomes to support their opportunities for commission of the hidden transactions and to prolong attack life. For example, the malicious websites can identify at first type of the browser and provide to the user useful information for this platform. During the attack it is also checked whether there was a browser from where the request arrived, it is initially infected by implementation of the attack of SEO. If the source of a request masks at the time of viewing search results in Google search engines, Yahoo! and Bing, it interferes with the attack, and harmful content does not get into the computer of the victim. Considering that only less than 25% of the existing antivirus software reveal such attacks, the solution SES of Zscaler purchases the special value as it allows you not to fall a victim of threats of Black Hat SEO.