Vitl

History

2022: Attracting £6.2 million of investment

February 17, 2022 The international company-developer of a comprehensive health control solution the Russian with the founders Ornament Health AG became the leading investor in the Vitl personalized nutrition platform. In total, in the framework of this round investments British startup , Vitl, which produces individual food additives, raised 6.2 million pounds. The company's potential plans include expanding to the Russian market as one of the promising areas for sales, with which the expertise of Ornament Health AG will help.

Founded in 2015, the Vitl brand offers a convenient way to understand and improve your health with specially designed supplements that are created personally for each customer based on analysis blood and. DNA Vitl holds strong positions in and, retail Great Britain and Ireland is also actively developing in and. USA Australia

The most important goal of Ornament Health AG and Vitl is to promote a personalized approach to nutrition and health. The individual approach to each person is a priority in the development of the Ornament application, one of the main functions of which is the vitamin panel, which allows you to control and correct the user's vitamin status.

The ideology of Ornament is based on preventive medicine and an individual approach to each user. That is why we are very in tune with the principles on which Vitl is based, and we are pleased to contribute to the development of the brand and its promotion in new markets. We are confident that the medicine of the future will be based not only on the personalization of ways to preserve health, but also on the individualization of nutrition and vitamin selection, "said Snezhana Gurina, executive director of Ornament Health AG.

The investment will be used to further expand the brand's presence in retail, to trade develop a strategy for entering the still unoccupied promising markets and implement the marketing strategy. Also, the popularization of the ideology of personalized nutrition among the population will be no less significant direction of development.

The pandemic reminded us of how fragile and important our health is. We hope that our personalized products and the ability to conduct tests without leaving home will help even more people optimize their nutrition, "said Jonathan Relf, founders and CEO of Vitl.