MTS: Beffo Application for Psychological Self-Support

Main article: Mobile applications

2022: Beffo app launch

On May 5, 2022, MTS PJSC, a Russian company providing digital, media and telecommunications services, announced the launch of the Beffo application, which helps to independently cope with emotions and mood swings, control stress levels and form psychological self-support skills. The application can be used for free. Sixty practices, tests, breathing techniques and stories for falling asleep at Beffo are available for free to any users. You can download the application on Google Play and the AppStore. Courses at Beffo are created in conjunction with psychologists of the cognitive-behavioral approach. By doing practices, users develop self-regulation skills. Among them are skills to minimize stress reaction, calm down in moments of situational anxiety, cope with strong emotions and develop concentration of attention. To get a positive effect, it takes 10-15 minutes of regular daily classes. The Beffo user does not require special knowledge or skills. For beginners, the Courses section provides the First Steps course. The Breathing section collects and visualizes breathing techniques that soothe, relax, stimulate or help concentrate here and now. The effect of each technique is confirmed by independent scientific research. Specially created stories at night, atmospheric, pacifying audio travel, help to distract from obsessive thoughts at bedtime ― and fall asleep faster.

To self-monitor psychological state and progress in practice, users can track stress levels, well-being and headroom, levels of happiness and resilience using tests in the Beffo app. The correspondence of their results to the real state of a person was confirmed by psychologists on statistically significant samples.

Usually, most people develop stress resistance skills organically, in the usual environment, naturally adapting to stress at work or at home. But if a person unexpectedly finds himself in a situation of uncertainty and protracted stress, then it can be difficult to cope with this on your own. The more active the stress response, the more it affects our ability to think clearly and make informed decisions. Therefore, it is very important to learn to control stress levels. At the beginning of the pandemic, the company created an application to support the psychological state of MTS employees and corporate clients, in May 2022 they decided to open access to this application free of charge for all residents of Russia, noted psychologist, Beffo project manager from MTS Tatyana Afanasenko.