Toy Union (Utah, Igromarket) (1C-Bitrix 24)

2019

Task

Create a convenient B2B portal with the functionality necessary for wholesale customers.

Decision

The customer had three online stores with different warehouses, prices and currencies - separately for Russia and Kazakhstan. However, a number of points created difficulties in the work. For example, due to the incorrect internal structure of the catalog, it was impossible to implement the necessary pricing mechanisms.

Also, customers could not place an order for a large number of goods (from 2000 units). The slow page loading speed, as well as the outdated design, did not help increase wholesale sales. Therefore, it was decided to create a new online store.

• The modern design of the online store helps the user, highlights the important, is not overloaded with unnecessary elements. All visual accents were implemented and aimed at wholesale buyers.
• One of the key features of the project is the implementation of the pricing scheme. The site displays 3 main sections of goods: available, pre-order and on the way. For goods, regardless of the catalog section, uniform discounts were implemented, as well as additional individual discounts for each user.
• The shopping cart works under any load, regardless of the number of items added to the order. Ordering has become as convenient and easy as possible. When you change the balances, the order is automatically recalculated.

Result

Specialists of the company "Fact" designed and launched a modern online solution for B2B sales. The project has opportunities for further development of functionality and scaling. The new design was praised by the company's existing partners. But most importantly, the number of created orders in the first two months of work increased by 30%.