Radius Group switched to Russian CRM from InState

2022: Transition to Russian CRM from InState

On July 28, 2022, InState announced that the development company Radius Group is implementing a domestic Real Estate CRM solution from InState to replace the system of the American supplier Salesforce.

In connection with the departure of Western vendors Russian market from, many companies began to actively look for one domestic software that could replace imported solutions. Thus, the development company Radius Group considered solutions the Russian IT for developers to replace CRM the system from the company. Salesforce The company needed a solution that was as comparable as possible in terms of functionality and meeting business objectives, with the ability to scale in the future.

As a result, the choice was made in favor of Real Estate CRM from InState. According to the Radius Group, the system meets the business needs of the customer, since it is created for companies operating in the real estate and construction markets and takes into account the specifics of the industry. The InState platform, on which the solution was created, allows you to customize the product taking into account the specifics of the client and implement additional functionality in the event of new business tasks.

"With similar requirements for customer relationship automation systems in various industries, there are always nuances for each specific business, including the real estate market. When implementing our product, we use all the functionality and capabilities of our platform and product solutions, in particular, InState Property Management, as well as knowledge and understanding of our customers' requirements for CRM solutions, "said Kirill Malyshev, Managing Director of InState.

"The implemented system covers all the processes we need - from operational, tactical to strategic, key for business. The key functionality for us is the maintenance of a client base from potential transactions to the conclusion of a lease agreement, management and administration of existing tenants with the possibility of creating a tenant's personal account, a service for forming closing documents, preparing and coordinating contracts, paying bills, and a database of counterparties. In general, a lot of work has been done to replace the system, a platform for seamless interaction between departments within the company and with external agents has been created, "said Zakhar Valkov, Executive Director of Radius Group.