"Tele2" launched a collaboration with VR parks

2022: Collaboration with ARena Space

Tele2 on July 27, 2022 announced the start of cooperation with the ARena Space VR amusement park network. According to the company, this project was the first on the market experience of collaboration between the cellular business and the virtual entertainment industry. Synergy allows companies to save on renting in today's economic situation and opens up new opportunities for finding customers.

The first joint VR amusement park Tele2 and ARena Space opened in the operator's communication cabin at the Comcity business center. The digital space features exclusive virtual and augmented reality rides. The park's content at the end of July 2022 includes: 10 team adventures, 35 interactive games and educational programs. The effect of presence in virtual space is achieved through equipment using interactive and projection technologies.

VR rides are a steady trend in the entertainment industry. This is a profitable and promising business. The all-season virtual park can be visited at any time of the year, its work does not stop with the onset of winter. The content will be interesting for both children and adults. Tele2 is confident that the joint project with ARena Space will be successful and attract a new audience.

Шаблон:Quote 'author = said Denis Goleshchikhin, director of Tele2 Retail.

{{quote 'author = noted Vasily Ryzhonkov, CEO of Arena Labs R (ARena Labs). | The peculiarity of our network is in the level of immersion of the client in the history of vivid impressions, a wide product offer of digital attractions and content, modularity and efficiency of revenue per unit area. According to experts, the global market for amusement parks for August 2022 is $50 billion and is growing by 6.5% over the year. VR parks are the fastest growing segment of this market, increasing by 90% over the year,}}