History
2022: Entering the Russian market
The French manufacturer smartphones Wiko entered the Russian market, which became known on August 12, 2022. First, the company's devices appeared in the stores of the network M.Video - Eldorado"."
The first to go on sale in Russia is the Wiko T3 frameless smartphone worth 12,999 rubles. This model has a 6.6-inch screen, a 5,000mAh battery and a triple camera with artificial intelligence support, as well as a side fingerprint scanner.
The main camera lens has a 48-megapixel matrix, the ultra-wide-angle lens is created by 5-megapixel, and the lens for measuring the depth of the scene by 2 megapixels allows you to capture the frame in detail, provide backlighting and a wide viewing angle. Using a microSD card, the internal memory of the smartphone can be increased to 512 GB.
The Wiko brand belongs to Tinno Mobile Technology, its products are represented in more than 35 countries in Europe, Africa, the Middle East and Asia, M.Video - Eldorado reported on August 12, 2022. Wiko ranks sixth in sales in Western Europe and is in the top 5 in its main market - in France, where the brand is familiar with 72% of buyers.
As Izvestia writes in the issue of August 12, 2022, since the end of February 2022, manufacturers, on the contrary, have mainly curtailed sales. Industry experts do not exclude that following the new brand, other local players may appear on the Russian market, ordering a contract release of smartphones in China. Megafon promised the appearance of Wiko smartphones by the end of August 2022.
Leading analyst at Mobile Research Group Eldar Murtazin says that some time ago Wiko was looking for partners to work in the Russian Federation. According to the expert, Wiko is a classic B-brand, that is, a local one that promotes itself in a particular country or region.[1]
Notes
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