| Developers: | Ozon.ru (Internet Solutions) |
| Date of the premiere of the system: | August 2022 |
| Branches: | Internet services |
2022: Launch of Announcement Service
On August 19, 2022, it became known about the launch of the announcement service by Ozon. At the first stage, it is available to residents of Rostov-on-Don, and soon it can be used throughout Russia, the press service of the marketplace reports.
The Ozon Ads service works as a section on the marketplace portal. Ads can be placed by both individuals and Ozon sellers. The section contains images of the real state of the product. In the general issue, ads will be embedded in separate widgets.
According to Kommersant, referring to Ozon's letter to the Ministry of Economic Development dated July 6, 2022, the company sees the risk of closing a new ad service if a bill is adopted to regulate the classification market and create a single Digital Signage operator.
Bill No. 160605-8 was submitted to the State Duma on July 8 by deputy Artem Kiryanov. The deputies criticized the bill, but on July 15, 2022, they nevertheless approved it in the first reading, provided that it was finalized. The deputies' claims to the document are associated with the risks of monopolization of the Digital Signage market in the event of the creation of a single operator, which, according to the author of the draft law, is necessary to prevent the risks of abuse by foreign owners of classes (digital bulletin boards) and digital advertising structures with their capabilities under conditions of sanctions and military operation.
Ozon's investment in the ad service has not been disclosed. Leonid Delitsyn from Finam, in a conversation with the newspaper, estimated the development of the classification at 15-25 million rubles.
The source of the publication on the classification market called the arrival of a new player on it expected, because the demand for used goods against the background of the economic situation and sanctions is growing, and positions that are not available for open sale appear on the classification. According to Delitsyn, marketplaces are forced to create services that competitors have so that "the consumer does not need to leave him for any product or service."[1]
Notes
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