| Customers: Tamaris Contractors: Fact Center for Internet Technologies (CIT Fact) Product: 1C-Bitriks24Project date: 2020/06 - 2020/09
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2020: Creating an online store
Project task
Brand representatives turned to CIT Fact for the creation of a full-fledged online store for customers from Russia in order to increase brand recognition and increase online sales.
Decisions
Design
implementation of the design taking into account pre-design studies of the sales industry and according to the requirements of the Tamaris brand book
Three different options for finding and choosing shoes and accessories
- classic - selection by category, filtering and sorting
- selection by collection with offer of "related" products
- lookbook with a focus on the finished image
For the company's regular buyer
- personal account with order history
- notifications and reminders of new products and personal offers
Implemented on the project integration
- fulfillment (payment, storage, delivery) - eSolutions
Marketing Tools on the Project
- up-sale and cross-sale blocks in the item card
- mailings for registered users of the site
Result
Tamaris online store launched on time. In the process of work, the following steps were determined for the development of the online store and the project was transferred to support by the reliable web integrator "Fact."
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