Low beam (1C-Bitrix 24)

2019: Site Development

The desire to develop the business, automate the sale process and optimize the work of the company logically led to the idea of ​ ​ creating an online store. Goal: to develop a site selling LED lamps and bring the company to the federal market.

Design and Design

Car light is a high-tech product that is not easy to choose without the necessary knowledge. Therefore, it was decided to create a site that solves the main problem of the buyer - to choose the necessary goods for the car, get the most useful information, it is easy to make a purchase.

In addition, the site must comply with modern trends in terms of design. A bright solution has been created in which accents are perfectly placed, and navigation is intuitive. The light color scheme does not distract attention, allowing the client to focus on the main thing - checkout.

Development of the Lamp Selection Wizard

The unique interface of the site is the Lamp Picker. The idea behind it was voiced by the CTO: "Create a high-quality product for people, for users to benefit." A selection wizard was created with the possibility of its subsequent modernization and bringing the selection results to 99% accuracy.

It is enough to indicate:

• Rudder arrangement;
• Mark, model and year of production of the car;
• Select the type of lamp required (near/far/fog lamp).

As a result, the user receives a specific lamp card that is exactly suitable for the selected vehicle.

Selection of lamp by base

For more "advanced" car owners, a different interface is provided that allows you to independently select the necessary products within the catalog. The user just needs to select the desired type of base, the site will filter the goods and provide the user with all the items found. Also interested, experimental visitors and auto experts can simply go to the catalog and study existing products. For each product on the site there is a comprehensive description, detailed characteristics and reviews.

Result

• A website has been launched that provides users with a unique service for selecting car lighting
• The customer has achieved the set goal of reaching the federal level
• In the future, the company plans to launch branches in other cities and create a network of pick-up points, which will entail the development of the site
• The site presents a large and constantly growing range of car lamps