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Project

Dating service Mamba launched audio and video calls based on "VK Calls"

Customers: Mamba.ru (Mamba)

Moscow; Internet services

Product: VKontakte Calls (VK Calls)

Project date: 2022/02  - 2022/08

2022: Adding VK Calls to the App

application For dating Mamba , the function of audio and video calls based on the platform has been added. videoconferences VK Calls Users will now be able to call each other and communicate before going on a date. This became known on September 4, 2022.

So far, audio and video calls are available to 70% of the audience, but will soon be open to the whole world. This feature is free and does not require a VIP subscription: in order to call each other, you only need mutual consent. You don't have to reject calls from annoying strangers - only the one with whom mutual sympathy occurred can call the user and correspondence ensued.

Calls are available on iOS and Android platforms. In order to start communication, the user needs to click on the "call" icon in the upper right corner of the messenger and select the "video" or "audio" option. There are no restrictions on the time of calls, users can communicate for hours.

Video calls are seamlessly integrated into the Mamba dating application, their use does not require authorization via VKontakte and does not connect the user's profile with his profile on the social network. All communication remains inside the service and after the call it is technically impossible to find a user on the VKontakte social network. Also, unlike other video platforms, there is no way to record and save a call on Mamba, which guarantees complete confidentiality.

Mamba does not have any filters that improve the appearance of the interlocutor. This is done specifically so that the user can appreciate the real appearance of the caller and understand whether the person likes or not.

According to Mamba's survey, which was conducted shortly before the introduction of this function, 48% of users would like to call the interlocutor in order to make sure that the appearance of a person is no worse than in the photo. 34% would like to take advantage of the call so as not to switch from the Mamba messenger to third-party sites and keep their contacts secret. And another 18% would like to save time on the first date and not go anywhere if the person in the video disappoints.

{{quote "The Russian market presents various ready-made solutions for integrating audio and video calls into mobile applications. We opted for the VK Calls platform. This technology has made it possible to quickly expand the functions of our product, making user communication even more comfortable and secure, "said Vitaly Borisov, Mamba Development Director. }}

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VKontakte's global mission is to connect people, help them communicate and be together. The integration of VK Calls into one of the acting services is quite consistent with it. The functions of this platform can be integrated into a variety of products, where stable audio and video communication will be useful without unnecessary difficulties and restrictions. To do this, we packed the technologies into a separate SDK, to which any IT product developer can request test access. And we, in turn, are ready to help with training and implementation, - said Alexander Volodin, director of marketing and development of new initiatives on VKontakte[1].
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