Rifey-reklama implements CRM

The Business-Logika LLC company completed implementation of industry solution of Monitor CRM Press in Rifey-reklama LLC.

Conditions and requirements

As the Rifey-reklama company has several branches in the different cities of Northern Urals, the possibility of consolidation of databases in Krasnoturyinsk, Serov and Karpinsk was the major requirement to the CRM system. For the solution of this task the built-in replication module allowing to carry out synchronization of data of the central office and branches is used.

The specifics dictated the choice

The selected product allows to automate all main business processes connected with sale of services in the publishing sphere. A core activity of Rifey-reklama company - sale of advertizing spaces in partner editions. Specifics of such business is close cooperation of advertizing agencies and companies with the editorial offices of editions.

Results

The debugged and approved system of relationship of all participants of sales process of advertizing and issue of editions in different branches and also the clearness and simplicity of the commercial analysis of activity of the company became result of implementation of Monitor CRM Press, according to representatives of firm of integrator and the customer.

"If earlier customer information was separate on personal bases of each manager, then now it is consolidated in the CRM system, clients are segmented on groups, and all information on sales easily gives in to analytics", - the chief executive of Rifey-reklama LLC Mariana Artsybasheva says, - thanks to it the company has an opportunity to analyze loading of advertizing spaces, to obtain aggregated data according to requests and payments from clients on each manager, to analyze receivables, to define effectiveness of work of employees, to objectively calculate them awards on monthly results. Integration of Monitor CRM with 1C allows to increase efficiency of document flow and to avoid repeated information input.