Goznak (1C-Bitrix 24)

2019

For enterprises of state importance, the image component is of particular importance. It is necessary that the resource is modern and convenient. It is also important that a conservative approach is preserved, as this directly affects the formation of the right image of a company with a large history.

Concepts

The project team developed 5 design concepts based on oral communication with the customer and based on the analytics department's own hypotheses. Each of them went through the process of coordination with representatives and management of Goznak JSC.

Approved Case

After painstaking work, together with the customer, a concept was developed, which was eventually approved. During the discussion of different design concepts with the customer, the main requirements of the site were determined and this option was visualized.

Present

The site should be modern and give users the feeling that a company with a great history is actively developing and is one of the technological companies in Russia. In order to emphasize these qualities, we chose a light color scheme, with a clear and accurate representation of information blocks.

Reflection of history

Goznak JSC is one of the oldest companies in Russia. This fact also needed to be reflected on the site, while ensuring that the information organically fits into the general design concept. Various graphic elements directly related to the Company's corporate identity have been added.

Presentable reflection of the company's products and easy navigation

In order for the pages describing the products to look colorful, each of them has a banner with a high-quality image. For easy navigation on the left side of the page, an expanded side menu with which the user can navigate to any part of the site. There is also a section where you can purchase products and place an order. The style of this section is thought out to the smallest detail. For example, menu icons are rendered for each product type.

Bicentennial of Goznak JSC

Since the redesign of the sites was timed to coincide with the celebration of the company's 200th anniversary, it was important to reflect this important event. For this, thematic elements were added: the logo of the 200th anniversary of the company, banners, etc. All sections of the site were worked out in detail. This approach is also applied to the redesign of eight branch sites.

Result

The work is completed on time. The company received a resource that emphasizes status. Thanks to an attentive attitude to detail, it was possible to combine modernity and history.