| Developers: | Big Data Platform (Platforma) |
| Last Release Date: | 2022/09/20 |
| Technology: | Information Security - Authentication |
2023: Integration into VTB Mobile
virtual VTB Mobile big data Platforma On December 21, 2023, a mobile operator and a developer of business services signed an agreement on the sharing of StableID technology. This will allow both parties to securely to identify users in a digital environment without third-party cookies and build portraits of various audiences, taking into account their behavior both on the home network and Internet mobile. More. here
2022: Pilot to convert cookies to mobile device identifiers (MAIDs)
On September 20, 2022, Platforma announced that it had conducted a pilot with AmberData to convert cookies into mobile device identifiers (MAIDs). The use of such technology will provide the advertising market with stability after the cancellation of cookies in Chrome in 2024 and will continue to use the previously accumulated knowledge of audiences that are stored using cookies. Read more here.
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