Peekaboo

History

2023: Founder of Pikabu Maxim Khryashchev leaves the company

In September 2023, Maxim Khryashchev, founder and CEO of Pikabu, announced his departure from the company.

2022: Altair Media acquires Pikaba

Pikabu is a Russian-language infotainment community launched in 2009. It was founded by Maxim Khryashchev, who for a long time remained anonymous, thanks to the nickname admin. The name of the site comes from the children's game "Pikabu," the Russian-speaking analogue is the game "Ku-ku." The site is based on a modified free Digg-like engine. The site worked on the principle of user content.

At the end of September 2022, it became known about the sale of the Pikab infotainment community to Altair Media JSC, owned by State Duma deputy Alexei Nechaev, who also heads the New People faction. He also owns a Sports.ru publication and a website Baby.ru.

Alexey Nechaev

The Pikabu administration stressed that the sale of the site will not affect its work and the composition of the team:

{{quote 'The leadership of "Pikabu" has not changed - these are the same people as before, with the same responsibility and authority. No rearrangements in the command or changes in the work vector are planned. Also, changes are not foreseen in the approach to content moderation and product development - we will also look for ways to enable as many people as possible to speak out, communicate and share content. }} The financial terms of the transaction were not disclosed. Its founder Maxim Khryashchev remains the general director of Pikabu. He will continue to run the company, he said.

In the summer of 2022, the Pikabu production team talked about their success in advertising. At the same time, it was stated that Pikaba is one of the largest independent UGC platforms in Russia, which is visited by about 1 million people every day. The average session time on the site is 8 minutes. According to the resource SimilarWeb, in August 2022, the audience of the Pikabu.ru site amounted to 130 million visits. Almost 80% are users from Russia. The portal ranks 333rd in terms of the popularity of resources in the global ranking, and in the Russian ranking - 28th.^[1]

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