Buckwheat Sergei

Buckwheat Sergei

Biography

2022: Took over as CEO at AliExpress Russia

In October 2022, it became known about the appointment of Sergei Grechin as the new general director of AliExpress Russia. The company said the decision to change management was made as part of an "internal reorganization." Sergei Grechin headed AliExpress Russia instead of Dmitry Sergeyev, who has led the business since 2019. Sergeyev will remain "within the AliExpress group," the company added.

The representative of the company does not explain the reason for the personnel reshuffle. However, the general director of Infoline Analytics, Mikhail Burmistrov, believes that this is due to a change in strategy and enshrines the redistribution of powers that has been taking place since the beginning of 2022.

{{quote "It is seen that this appointment fixes the focus in the activities of Dmitry Sergeyev on strategic issues and global directions of business development in new realities. And Sergei Grechin, who was previously involved in operational management, will be able to focus on breaking even after the transformation of the business structure, the expert explains (quoted by Vedomosti). }} According to him, the company has significantly decreased the share of the local segment and the costs of creating a logistics infrastructure have been optimized.

According to The Bell, amid the lack of new investments and losses from February 2022, AliExpress Russia reduced its staff by more than 50% to October 2022, abandoned part of the space and almost completely stopped all advertising campaigns. According to The Bell sources, after the start of Russia's military special operation in Ukraine, all four AliExpress Russia shareholders refused to continue investing in the project: "Now they both have no time for this, now they are not up to investing in a company that is still generating losses. But the main trigger was Alibaba's failure - she was the chief strategist^[1]

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