MegaFon's analytical data formed the basis for the development of transport and tourism infrastructure in the Murmansk region

2022: Transport and Tourism Infrastructure Analysis

Analytical data MegaFon formed the basis for development transport tourist and infrastructure. Murmansk region Having analyzed the movement of residents and guests of the region using digital solutions "" and Digital tourism"," the Urban Environment Analytics regional government decided to create a new tourist cluster and road modernization projects. MegaFon announced this on November 22, 2022.

The service for assessing key indicators of the region's development - "Urban Environment Analytics" - helped in studying the daily migration flows of residents from one district to another. Based on these data, an objective picture of the needs of the city was formed, which helped to draw up a program for optimizing the transport infrastructure of the region.

By using digital technologies, our lives are more comfortable and secure, and resources are spent smarter and more economically. Big data technologies enable efficient decision-making in both business and regional management. Companies based on them create new products, improve the quality of services offered, increase profits and reduce costs. Regional authorities - develop the sphere of hospitality, attracting new tourists, improve transport and social infrastructure. We have been implementing such projects since 2020, there are already several dozen of them in our portfolio. The capabilities of our analytical services are constantly expanding and we are glad that now our solutions are applied in the Murmansk region, helping to make the urban environment convenient and accessible to everyone, "said Natalya Taldykina, Director of Corporate Business Development at MegaFon.

On the basis of the Digital Tourism service, an assessment of tourist flows in the region was carried out, a portrait of the traveler and his behavioral profile were compiled, and the most popular locations were identified. Thanks to the data obtained, it was decided to develop a new tourist cluster on the coast of the Barents Sea near Malaya Volokovaya Bay and Cape Lisiy - Valla Tunturi. The comfortable tourist infrastructure will make the natural park an attractive place for tourists from all over the world who want to take a break from civilization and admire the dawns and sunsets.

On the basis big data , we were able to compile a target portrait of our tourist and constantly update it. For example, in 2022, almost 60% of the flow is travelers from St. Petersburg and, and Leningrad Region, Moscow and. Moscow region Karelia Krasnodar Territory Moreover, a quarter of them are aged 25-34 years. Traditionally, the Murmansk region is considered a place of attraction on the map the Russian of ski resorts, in addition, in November 2022, we are actively developing Arctic and mountain tourism, fishing, sports hiking and cycling. information By the location of the points of attraction, you can understand where it is necessary to build new hotels, equipment and catering rental points. Also, knowing the routes of movement of tourists, you can improve navigation in the area, as well as streamline visits to the territory of natural monuments and reserves, - said the Andrei Chibis governor of the Murmansk region.

With the help of impersonal information about the movements of subscribers, the most popular directions, the main hours of activity and the busiest sections of the route network are identified. The services fully comply with the law on the protection of personal data, work only with aggregated data and are included in the register of Russian software.