Tinkoff: Pulse Social Network

Main article: Social media

2022: Availability of the phone book and streaming platform friend search service

On December 5, 2022, Tinkoff Bank announced that a service for finding friends from the phone book and a streaming platform for conducting audio broadcasts appeared on the Pulse social network. These services are available in the updated version of the Tinkoff Investments application .

Audiostreams

According to the company, the friend search service allows you to synchronize data from the phone book with an account in the Pulse. The user will be able to see the list of friends and acquaintances registered on the social network and after confirming the request to add to friends, see their profile in the Pulse - portfolio volume, profitability, last deals and user posts. In this case, the complete confidentiality of the user's contacts is maintained - the contacts are synchronized in encrypted form.

In addition to the list of contacts registered on the social network, the user has access to a list of those who do not yet have a profile in the Pulse. A friend can be invited to Pulse through the application interface - he will receive a message inviting him to join the social network.

Users can activate "Find Friends" in the "Friends in Pulse" section. It is available in My Profile. The service can be used in the updated version of the Tinkoff Investments application on iOS and Android.

Audio screens are Pulse's streaming platform on which you can create voice live broadcasts and connect other users of the social network to the discussion. In the beta version of audio graphics, which is already available to users, the organizer of the broadcasts will be the editors of Tinkoff Investments. In the future, any member of the community will be able to conduct own audio broadcasts, including popular investment experts, media financial advisers and Pulse bloggers.

To make it more comfortable for users to talk about their trading ideas and justify their views, we launched our own streaming platform. We see how the trend of increasing the share of audio content in the structure of media consumption is rapidly gaining momentum since 2020. Audio screens are a function that will allow the Pulse social network to become a modern agora for investors and optimize the quality of interaction between them. told Alexander Kralkin, head of social and educational services of Tinkoff Investments

In addition to live audio content, a chat is available, where all participants in the broadcast can write. In the future, users will have the opportunity to send photos and videos to the live chat, show the screen, and record the broadcast and share it on other social networks.

At the launch stage, up to 5,000 listeners will be able to connect to conversations, then the number of participants will increase. The recommended duration of the audio clip in the Pulse is 60 minutes, the maximum is 24 hours.

To be able to connect to the audio screen, you need to register a profile in the social network "Pulse." In the Tinkoff Investments mobile application, audio screens are available in the Pulse - "Ethers." Scheduled and active broadcasts are displayed in the list of broadcasts.